CASE STUDY - Eastern Wellness
About Eastern Wellness
Dr. Tzeching Wang is a renowned practitioner of Traditional Chinese Medicine (TCM) for over 20+ years, merging the ancient wisdom of TCM with modern holistic approach of functional medicine to provide comprehensive health solutions. With a commitment to compassion, excellence, and the integration of ancient and modern healing modalities, Dr. Tzeching Wang and Eastern Wellness Acupuncture & Functional Medicine stand at the forefront of holistic health, providing pathways to wellness that rejuvenate and restore the body’s natural equilibrium.
Their Challenge
Eastern Wellness Acupuncture & Functional Medicine, under the guidance of the esteemed Dr. Tzeching Wang, faced the hurdle of establishing a digital footprint. With no prior social media presence or online marketing efforts, alongside a website in dire need of rebranding and revitalization, the path forward required a comprehensive strategy to introduce and elevate Dr. Wang’s holistic health practice in the digital realm.
Our Solution
Our journey began with a collaboration with our associated website building team, focusing on the reconstruction and rebranding of Dr. Wang's website. This pivotal step provided the necessary online foundation, paving the way for the development of a robust content strategy. We initiated the creation of Instagram, Facebook, and YouTube channels, aiming to build Dr. Wang's authority and visibility within the holistic health industry through a meticulously crafted social media strategy.
RESULTS
2500% Increase in Viewership
The initial 30 days post-launch marked a significant milestone, witnessing an organic reach growth of approximately 2500%. Dr. Wang’s social media efforts drew substantial interest, with over 200 Facebook visitors and 100 Instagram users engaging with her profile directly from the content shared, culminating in a notable increase in followers.
Viral Video Success
A cornerstone of our strategy was the production of a viral video, which swiftly amassed over 40,000 views and attracted more than 1000 new followers in just one week. This remarkable achievement underscored the burgeoning demand and appreciation for holistic health practitioners and the impactful content they can offer.
Continuous Growth & Expansion
The momentum continued unabated, with Dr. Wang’s content consistently engaging over 2000+ viewers. In response to the growing interest, we are in the process of developing an online course designed to further extend Dr. Wang’s reach and business in the holistic health sector. The collaboration between Eastern Wellness and our holistic health marketing expertise demonstrates the transformative power of a strategic social media approach. Through dedicated efforts and a focus on creating value-driven content, Dr. Wang has not only established a significant online presence but continues to inspire and educate an ever-growing audience interested in holistic health practices.
TESTIMONIAL
Dr. Tzeching Wang - Eastern Wellness Acupuncture
“I can’t say enough good things about Josephine’s quality of work. She is always on top of her work and always find ways to improve another notch. My clinic has been growing because of her talent and expertise in marketing and content creation.”
