What “Trust” Actually Means in Health and Wellness Marketing (And Why It’s Worth More Than Reach)
By Josephine Ting | Josephine Ting Strategy & Management Every marketing conversation eventually circles back to reach. How many followers. How many views. How many impressions. But in the health and wellness industry, reach without trust is not just useless — it’s actively expensive. You can have 100,000 people see your post, but if none […]

