By Josephine Ting | Josephine Ting Strategy & Management If you have ever hired a general marketing agency or freelancer and felt like they just did not understand your practice, there may have been a reason. Maybe the tone was off. The content felt clinical, generic, or overly sales-driven. Maybe they wanted dramatic before-and-after stories, […]
By Josephine Ting | Josephine Ting Strategy & Management This is one of the most common questions I get, and most practitioners tend to fall into one of two camps: they start running ads too early, or they wait much longer than they need to. Some run ads before they have a clear offer, a
By Josephine Ting | Josephine Ting Strategy & Management The patient coming to you in 2026 is not the same patient who came to you in 2020. They have already searched for their symptoms. They may have asked an AI tool for possible explanations. They may be tracking sleep, food, hormones, heart rate, or stress
By Josephine Ting | Josephine Ting Strategy & Management You have the beautiful feed. The educational captions. The consistent posting schedule. Engagement is decent. And yet your DMs are quiet. Your booking calendar is not as full as you need it to be, and you keep wondering whether you need better Reels, more posts, another
By Josephine Ting | Josephine Ting Strategy & Management There is a new front door to your practice that most practitioners do not even know exists. It is not just Google. It is not just Instagram. It is the AI assistant in someone’s browser, on their phone, inside a search result, or in their earbuds.
By Josephine Ting | Josephine Ting Strategy & Management “Content pillars” is one of those marketing terms that gets thrown around without anyone explaining what it means for a real practitioner with a real practice. You may have heard that you need them. Maybe you have even tried to make them before. But then you
By Josephine Ting | Josephine Ting Strategy & Management You’ve probably seen the headlines: wellness is booming, digital health is exploding, consumers are spending more than ever on “getting well.” And yet, when you look at your own numbers — bookings, waitlists, revenue — it may not feel like you’re riding that wave. You might
By Josephine Ting | Josephine Ting Strategy & Management The most common mistake I see in practitioner social media is measuring the wrong things. Follower count and likes are easy to see. They’re also easy to get emotionally attached to. But they are the least useful signals when it comes to understanding whether your strategy
By Josephine Ting | Josephine Ting Strategy & Management There’s a reason Instagram’s CEO is signaling a shift toward raw, less polished content in 2026: people are tired of content that looks perfect but feels empty. In health and wellness, that matters even more, because your audience is not just deciding whether they like your
By Josephine Ting | Josephine Ting Strategy & Management Every marketing conversation eventually circles back to reach. How many followers. How many views. How many impressions. But in the health and wellness industry, reach without trust is not just useless — it’s actively expensive. You can have 100,000 people see your post, but if none
