By Josephine Ting | Josephine Ting Strategy & Management If you have ever hired a general marketing agency or freelancer and felt like they just did not understand your practice, there may have been a reason. Maybe the tone was off. The content felt clinical, generic, or overly sales-driven. Maybe they wanted dramatic before-and-after stories, […]
By Josephine Ting | Josephine Ting Strategy & Management This is one of the most common questions I get, and most practitioners tend to fall into one of two camps: they start running ads too early, or they wait much longer than they need to. Some run ads before they have a clear offer, a
By Josephine Ting | Josephine Ting Strategy & Management The patient coming to you in 2026 is not the same patient who came to you in 2020. They have already searched for their symptoms. They may have asked an AI tool for possible explanations. They may be tracking sleep, food, hormones, heart rate, or stress
By Josephine Ting | Josephine Ting Strategy & Management You have the beautiful feed. The educational captions. The consistent posting schedule. Engagement is decent. And yet your DMs are quiet. Your booking calendar is not as full as you need it to be, and you keep wondering whether you need better Reels, more posts, another
By Josephine Ting | Josephine Ting Strategy & Management “Content pillars” is one of those marketing terms that gets thrown around without anyone explaining what it means for a real practitioner with a real practice. You may have heard that you need them. Maybe you have even tried to make them before. But then you
By Josephine Ting | Josephine Ting Strategy & Management You’ve probably seen the headlines: wellness is booming, digital health is exploding, consumers are spending more than ever on “getting well.” And yet, when you look at your own numbers — bookings, waitlists, revenue — it may not feel like you’re riding that wave. You might
