By Josephine Ting | Josephine Ting Strategy & Management Your homepage does not need to explain everything about your practice immediately. It does need to help the right patient recognise that they have arrived somewhere relevant. If someone has to work too hard to understand who you help, what you help with, or where to […]
By Josephine Ting | Josephine Ting Strategy & Management If you have ever hired a general marketing agency or freelancer and felt like they just did not understand your practice, there may have been a reason. Maybe the tone was off. The content felt clinical, generic, or overly sales-driven. Maybe they wanted dramatic before-and-after stories,
By Josephine Ting | Josephine Ting Strategy & Management This is one of the most common questions I get, and most practitioners tend to fall into one of two camps: they start running ads too early, or they wait much longer than they need to. Some run ads before they have a clear offer, a
