By Josephine Ting | Josephine Ting Strategy & Management You’ve probably seen the headlines: wellness is booming, digital health is exploding, consumers are spending more than ever on “getting well.” And yet, when you look at your own numbers — bookings, waitlists, revenue — it may not feel like you’re riding that wave. You might […]
By Josephine Ting | Josephine Ting Strategy & Management You’ve spent months building content, learning the algorithm, and posting consistently. But when someone clicks your profile, they land on a bio that doesn’t clearly say: this is who you help, this is what you help with, and this is why you’re different. That’s the part
By Josephine Ting | Josephine Ting Strategy & Management I want you to think about something for a second. How many times have you told a patient to keep showing up for their treatments even when they don’t feel better right away? How many times have you explained that healing is not linear, that the
By Josephine Ting | Josephine Ting Strategy & Management I’m going to say something that a lot of marketers won’t say to your face, because it might make health and wellness marketing sound less appealing, or because it’s just easy to sell: posting organically alone in 2026 is not going to grow your account. Especially
Is YouTube still worth it for holistic health practitioners? Yes — especially if your goal is to build trust, educate your audience, and attract clients who are actively looking for deeper support. While social media trends keep shifting, YouTube remains one of the most valuable platforms for long-form education, evergreen visibility, and relationship-building. For holistic
Updated on June 24 2026 Marketing Your Holistic Health Practice Marketing your holistic health practice can feel overwhelming, especially if you are building your visibility on your own. The good news is that a structured, values-aligned strategy can help you reach the right people, build trust, and grow sustainably. This guide walks through the essential
Updated on June 11 2026 How to Start Digital Marketing In today’s digital age, building a strong online presence is essential for holistic health practitioners who want to reach and engage more clients. Starting digital marketing can feel overwhelming, but having the right foundational assets in place makes the process much more manageable. The goal
In the world of holistic health marketing, the terrain is increasingly marred by unethical practices. As the landscape evolves, I’ve observed a concerning trend where “all-in-one” marketing firms make grand promises to holistic health practitioners, often failing to deliver meaningful results, despite hefty fees. The Allure of All-in-One Solutions Many of my clients have shared
Repurpose Your Best Educational Content You don’t need to reinvent your content every week. A single blog article can become: several Reels an educational carousel Instagram Stories an email newsletter a YouTube Short a LinkedIn post Repurposing allows you to stay consistent while reinforcing your expertise across multiple platforms. According to HubSpot’s State of Marketing
