By Josephine Ting | Josephine Ting Strategy & Management For years, SEO had a relatively straightforward objective: appear high enough in search results that someone clicks through to your website. That journey is becoming less linear. A person can read an AI-generated answer, check your clinic’s hours, compare reviews, or find your phone number without
By Josephine Ting | Josephine Ting Strategy & Management Practitioners often think of reviews as social proof sitting quietly on Google. A patient leaves a review. You feel grateful. Maybe you reply. Maybe you share a screenshot in a Story. Then you move on to the next thing on your list. But potential patients may
By Josephine Ting | Josephine Ting Strategy & Management Your homepage does not need to explain everything about your practice immediately. It does need to help the right patient recognise that they have arrived somewhere relevant. If someone has to work too hard to understand who you help, what you help with, or where to
By Josephine Ting | Josephine Ting Strategy & Management You already know patients are using AI to search for health information. They are asking Google AI Overviews, AI Mode, ChatGPT, Perplexity, and other tools questions they may have previously typed into a traditional search bar: “What kind of practitioner helps with chronic fatigue?” “Can a
By Josephine Ting | Josephine Ting Strategy & Management If you have ever hired a general marketing agency or freelancer and felt like they just did not understand your practice, there may have been a reason. Maybe the tone was off. The content felt clinical, generic, or overly sales-driven. Maybe they wanted dramatic before-and-after stories,
By Josephine Ting | Josephine Ting Strategy & Management This is one of the most common questions I get, and most practitioners tend to fall into one of two camps: they start running ads too early, or they wait much longer than they need to. Some run ads before they have a clear offer, a
By Josephine Ting | Josephine Ting Strategy & Management The patient coming to you in 2026 is not the same patient who came to you in 2020. They have already searched for their symptoms. They may have asked an AI tool for possible explanations. They may be tracking sleep, food, hormones, heart rate, or stress
By Josephine Ting | Josephine Ting Strategy & Management You have the beautiful feed. The educational captions. The consistent posting schedule. Engagement is decent. And yet your DMs are quiet. Your booking calendar is not as full as you need it to be, and you keep wondering whether you need better Reels, more posts, another
By Josephine Ting | Josephine Ting Strategy & Management There is a new front door to your practice that most practitioners do not even know exists. It is not just Google. It is not just Instagram. It is the AI assistant in someone’s browser, on their phone, inside a search result, or in their earbuds.
By Josephine Ting | Josephine Ting Strategy & Management “Content pillars” is one of those marketing terms that gets thrown around without anyone explaining what it means for a real practitioner with a real practice. You may have heard that you need them. Maybe you have even tried to make them before. But then you
